You are meant for more, this is how you get there.
A nine-week, small group coaching program designed to help you attract the right clients and grow your business without overwhelming busywork.
Next round launching soon.
Your business will be different in 9 weeks.
You will be different sooner.
9 modules, 9 small group coaching calls and lifetime access.
This program is designed to include intelligent conversation, community, mindset changes, and make everyone involved more human.
Rather than just watching a ton of videos – you learn in small groups with a coach you can actually access and ask questions to.
You will start thinking differently from the first meeting, and it’ll be hard but oh-so-worth it. You’ll create better relationships, and photographs, and probably undo a lot of bad habits you might’ve picked up.
Even if you tend to get stuck with analysis paralysis (procrastination) this will push you to make the changes your business needs to not just survive but thrive. After it’s all said and done, you’ll have lifetime access to our pro community, and the connections you make within the community.
When you need advice, coaching, or have a general question, you’ll always have a place to come to.
Space is limited to 8 participants per group with one group per quarter.
you’re not alone
Every great wedding photographer gets stuck.
When you’re building something with potential, thats when overwhelm starts. There’s so many options, you pump the breaks entirely or try everything. That burns you out and now you feel like you brake checked your business and broke the entire thing.
You’re confused, tired and every win you’ve had felt like luck because you don’t know where to go now.
Not in front of ideal clients
Where do you even find clients? Your website is up, you’re posting, and it’s all crickets. You feel like you have tried everything, but for some reason, it’s just not bringing the leads you want.
Unreliable Workflows
You are constantly writing the same emails over and over again but don’t have templates. Your client experience is spotty at best because you are constantly recreating the wheel. You are burnt out and annoyed.
No Print Sales
Albums are an entire mystery, but you know the photographer groups all talk about how they paid for vacations with them. You’ve tried to sell them but every couple says, “I can create an album online for $49, I’m good.”
Can’t Raise prices
Anytime you raise your price, it backfires. You’ve seen other photographers pricing and don’t even know how they stay busy. Your prices are lower, and they are still booking somewhere else.
Wearing too many hats
You’re the photographer, the accountant, marketing department, research and development, the editor and god forbid – you might be the video editor too. That is too much – you need to learn to delegate, automate, and eliminate.
meet roy Serafin
I’ve been where you’re at now.
Every single symptom from above was from photographers in my program, but they were also problems I ran into. I have botched album deliveries, double booked, poorly edited images, not taken anytime off and probably 100 other things I am forgetting about. I’ve been there, and that is really where all of this course comes from. I want you to be able to skip ahead of all the migraines, stress, and loss of passion I went through.
- 8 Years as a Wedding Photographer
- Published in “The Year Time Stopped: The Pandemic in Photos”
- Hired around the globe to tell laid back couples wedding stories
- Host of “Story & Community” the podcast
There is one key to everything I believe in.

Show up & work hard.
Define your ideal clients, serve first, and sell later.
They say that most people quit jobs because of management, and that is still true for wedding photographers – we just also happen to be managers.
The key to a business you love that’s thriving is going from “will anyone buy from me?” to “How can I serve who I’m meant to serve better?” It sounds simple, but narrowing and only working with your ideal clients is not easy.
It’s totally worth it though.
Imagine working the weddings you have always dreamed of working but getting to connect with the kind of clients that make you smile when they call. Or consistently booking high end weddings and being able to take time for yourself, friends and family when you want to.
You may not be super confident before you start, but that’s a problem of the past.
Better clients, more income, and more passion for what you create – this is ALL in the cards for you.
Here’s how to do it:
What you’ll learn inside the program
Program bonuses
+ Video Vault Lifetime Access
+ Monthly Live Workshops
+ Private Course Community
+ Live Group Website Audits
Do not buy this program.
Invest in it.
Everything inside will require you to show up, ask questions and put the work in.
Success is not bought, it’s earned.
There is no immediate results guarantee, that’s not realistic. This is about long term change, the kind that saves you money, time, and effort in the long run. Everything in this course was created through trial, error, feedback, and over ten thousand hours in education & practice.
I can only lead you to water, I can’t make you drink it. If you’re ready to step up your game, you’ve got to commit to change.